'Our latest Raptor reveal has had a lot of attention,' Ford stated on social media.
The marketing team at Ford adopted a slightly different approach, and instead took the comment as a challenge: What would a 'very gay' version of their truck look like?
There is an argument to be made that when faced with such an immature, regressive comment, you should simply ignore it, so as to deny that individual of the attention they are trying to get. One commenter from Germany, however, described the choice of blue color as 'very gay.' Response to the ad was largely positive, and the majority of commenters appeared to be impressed with the new Raptor. (a slightly clumsy pun which plays on a British pronunciation of 'badass'). The European division of the auto giant recently released a commercial advertising the new special edition Ford Ranger Raptor, showcasing the vehicle's qualities in a Western-inspired video entitled The Good, the Bad and the Bad-R.S.E. That kind of casual, everyday homophobia is less socially acceptable than it used to be-in part due to the fact that now people are more inclined to call it out when they see or hear it. While the practice is, luckily, becoming more and more a thing of the past, there are sadly still people out there who will use the term 'gay' as a pejorative.
